Brochure for "Feel Your Art-Beat"

• What were you trying to accomplish with your design decisions?

I am doing a PR campaign for the Newport Public Schools Fine Arts Program, so I decided to use this project to get ahead on my campaign. I used inDesign to create a brochure that would go in local businesses, be available at school events, parent teacher conferences, as well as being mailed with report cards. 

• What challenges and problems did you encountered and how did you solved them?

I found it challenging to create columns in inDesign, as well as make the brochure entertaining without being overloaded with information. It was hard to balance images and information.

• What was new for you?

Creating a brochure was a whole new thing for me. I didn't realize how difficult it was to make sure there are plenty of images to go with information. Brochures are there to sell something, or help gain popularity so there needs to be a lot of images.

• What did you enjoy most about the project?

I liked being able to incorporate the Fine Arts programs accomplishments while also providing information about the program to parents (future families too!) and the community. Brochures are the perfect way to provide publicity to families, especially if it sent home with their children.

• What are you most proud of in relation to this assignment?

I am most proud that it's very colorful and eye-catching. Parents will look at it, but also students, who are the primary target public for the campaign. They will look for their friends, while also learning about the fine arts program that is available to them. Also, parents can look for their children in the pictures, or find out their child is mentioned in the brochure and they will want to keep it as a memento.